The American Film Market (AFM®) announced that the Latin American Training Center (LATC) will be the exclusive Latin American consultant for AFM 2013 (Nov. 6 – 13).

LATC will spearhead all AFM marketing in the region for sponsors, advertisers, exhibitors and attendees, bringing greater awareness to Latin American producers, distributors, service providers and government agencies about AFM’s unmatched value and the opportunity to reach and engage with the global film industry’s decision makers.

“Steve and I have long felt that companies and industry professionals from Latin America have been missing from AFM and therefore many of their films have been absent from the world’s cinemas. We hope to educate the producers, distributors and production facilities in the region about how participating at AFM can grow their businesses and careers,” said Jonathan Wolf, EVP, Independent Film & Television Alliance® (IFTA®) and AFM Managing Director.

Steve Solot, President of LATC commented, “We see substantial opportunities for different groups from this region to have a major presence at AFM. Since many Latin American companies are not fully familiar with the benefits and mechanics of the AFM, our first step – beginning now – will be to offer information, access and special conditions for Latin American companies to participate in AFM 2013.”

For more information on opportunities for Latin American sponsors, advertisers, exhibitors and attendees, and special discounts, contact Steve Solot ssolot@ifta-online.org or Tiago Elídio telidio@ifta-online.org.

About the AFM

The business of independent motion picture production and distribution – a truly collaborative process – reaches its peak every year at the AFM, when more than 8,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, conferences, premieres, networking and parties. Participants come from more than 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world’s press and all those who provide services to the motion picture industry.

Founded in 1981, the AFM quickly became the premier global marketplace where Hollywood’s decision-makers and trendsetters all gather under one roof. Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed. In just eight days, more than $800 million in deals will be sealed – on both completed films and those in every stage of development and production -making the AFM the must-attend industry event.

The AFM is produced by the Independent Film & Television Alliance (IFTA), the trade association representing the world’s producers and distributors of independent motion pictures and television programs. More information is online at www.IFTA-online.org.

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