{"id":4093,"date":"2014-01-13T10:32:56","date_gmt":"2014-01-13T18:32:56","guid":{"rendered":"http:\/\/latamtrainingcenter.com\/?p=4093"},"modified":"2017-01-18T18:54:50","modified_gmt":"2017-01-19T02:54:50","slug":"latc-anuncia-programa-sobre-a-industria-audiovisual-e-de-entretenimento-em-nova-york-em-conjunto-com-a-media-summit-ny-da-digital-hollywood","status":"publish","type":"post","link":"https:\/\/latamtrainingcenter.com\/latc-anuncia-programa-sobre-a-industria-audiovisual-e-de-entretenimento-em-nova-york-em-conjunto-com-a-media-summit-ny-da-digital-hollywood\/","title":{"rendered":"LATC announces the New York Audiovisual and Entertainment Program together with the Media Summit NY by Digital Hollywood on March 3-7"},"content":{"rendered":"<p>The program runs March 3 \u2013 7 and includes 4 nights in the New Yorker Hotel in mid-town Manhattan. Focused on business opportunities for film, television and entertainment players, the program also includes access to the traditional <em>Media Summit New York<\/em> (March 4-5), the premier conference on Broadband, Mobile, Advertising, Branded Content, Television, Film Cable &amp; Satellite, Publishing, Radio, Magazines, News &amp; Print Media and marketing, attended by over 1000 top media, entertainment and technology executives and players, organized by Digital Hollywood.<\/p>\n<p>As the audiovisual industry continues to evolve, and the lines between platforms and media, television and film merge, LATC aims to interconnect global film industry professionals, providing access to information that will aid in understanding and leveraging new business models and access new audiences. In addition to the two-day event organized by Digital Hollywood (McGraw-Hill Building, 49th St. and 6th Ave., New York City), the LATC program includes previously-scheduled meetings with key industry professionals and an exciting, intensive itinerary organized together with its partners, the Independent Filmmaker Project (IFP), the law firm of Cowan, DeBaets, Abrahams &amp; Sheppard and Digital Hollywood.<\/p>\n<p><strong>The LATC New York Audiovisual and Entertainment Program<\/strong> is open to:<\/p>\n<ul>\n<li>Entertainment, media and audiovisual executives<\/li>\n<li>Media and Intellectual property attorneys<\/li>\n<li>Government officials<\/li>\n<li>Broadcast, Cable, Telcos and Satellite Executives<\/li>\n<li>Information and Entertainment Content Publishers<\/li>\n<li>Online Film, Music, and TV Entertainment Executives<\/li>\n<li>Consumer Electronic Manufacturers<\/li>\n<li>Computer, technology infrastructure and Internet Companies<\/li>\n<li>Advertising Agencies<\/li>\n<\/ul>\n<p>The full program includes: Exclusive Professional Meeting and Presentation Agenda in NY, All-Access Registration to <em>Media Summit New York 2014<\/em> (March 4-5), 4 nights (March 3-7) in the New Yorker Hotel (double occupancy), all breakfasts and Wi-Fi included, Orientation session and Welcome Happy Hour, Ground Transportation in New York (7 days Subway METROCARD), Airport-Hotel Transfer Subsidy.<\/p>\n<p><strong>Tentative Schedule*<\/strong><\/p>\n<p><strong>MONDAY, MAR 3rd<\/strong><\/p>\n<p>15:00 \u2013 Check in New Yorker Hotel<br \/>\n16:30-17:00 \u2013 Orientation Session<br \/>\n17:00-18:00 \u2013 Keynote Presentation by Entertainment Industry professional<br \/>\n18:30-19:00 \u2013 Welcome by President, Digital Hollywood<br \/>\n19:00-20:00 \u2013 Welcome Happy Hour<\/p>\n<p><strong>TUESDAY, MAR 4th<\/strong><\/p>\n<p>8:00 \u2013 Breakfast<br \/>\n9:00 \u2013 Depart Hotel<br \/>\n9:30-18:00 \u2013 All day\u00a0<strong>Media Summit<\/strong>\u00a0<strong>New York<\/strong>\u00a0at McGraw-Hill Building*:<\/p>\n<p><strong>10:45 AM \u2013 Noon<\/strong><br \/>\n<strong>Session A:<\/strong>\u00a0The Gallery<br \/>\nFinancing and Investing in the Future: Investment &amp; Mergers \u2013 Leadership in Media, Entertainment &amp; Technology: Broadband, Social Networks, Mobile and Games<\/p>\n<p><strong>Session B:<\/strong>\u00a0Room 209<br \/>\nContextual Media &amp; Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms<\/p>\n<p><strong>12:30 PM \u2013 1:45 PM<\/strong><br \/>\n<strong>Session A:<\/strong>\u00a0The Gallery<br \/>\nThe Power of YouTube: Unlocking the Power of Programming, Premium Content and Advertising<\/p>\n<p><strong>Session B:<\/strong>\u00a0Room 209<br \/>\nNative Advertising: Digital Advertising Industry Gets Serious About Better Advertising<\/p>\n<p><strong>2:15 PM \u2013 3:30 PM<\/strong><br \/>\n<strong>Session A:<\/strong>\u00a0The Gallery<br \/>\nLeveraging Content and Celebrity For Cross-Platform Success: Brands and Star Power Collaborate<\/p>\n<p><strong>Session B:<\/strong>\u00a0Room 209<br \/>\nBroadcasting without Borders: Players in the New Guard of Broadcasting, Branding and Content Networks<\/p>\n<p><strong>3:50 PM \u2013 5:00 PM<\/strong><br \/>\n<strong>Session A:<\/strong>\u00a0The Gallery<br \/>\nThe Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment<\/p>\n<p><strong>Session B:<\/strong>\u00a0Room 209<br \/>\nCable, TV, Broadband \u2013 New Content \u2013 New Networks \u2013 Streams, Platforms, Devices<\/p>\n<p><strong>The Strategic Track: I<\/strong><br \/>\n<strong>Technologies of Innovation<\/strong><br \/>\n<strong>10:45 AM \u2013 Noon<\/strong><br \/>\n<strong>Session A:<\/strong>\u00a0Room 208<br \/>\nVideo Anytime Anywhere: Video Across Platforms \u2013 Television, Internet and Mobile \u2013 Understanding the Value Proposition<\/p>\n<p><strong>12:30 PM \u2013 1:45 PM<\/strong><br \/>\n<strong>Session B:<\/strong>\u00a0Room 208<br \/>\nMulti-Screen Universe: TV, Tablets, Broadband, Smartphones and IPTV<\/p>\n<p><strong>2:15 PM \u2013 3:30 PM<\/strong><br \/>\n<strong>Session C:<\/strong>\u00a0Room 208<br \/>\nThe NexGen Entertainment Home Experience \u2013 From the Smart &amp; Connected TV to the Set-Top, Consoles &amp; PC Experience<\/p>\n<p><strong>3:50 PM \u2013 5:00 PM<\/strong><br \/>\n<strong>Session D:<\/strong>\u00a0Room 208<br \/>\nVideo Everywhere \u2013 Technologies &amp; Platforms \u2013 Enabling the Next Generation of Over-the-Top TV<\/p>\n<p><strong>The Strategic Track II<\/strong><br \/>\n<strong>Financing Strategies<\/strong><br \/>\n<strong>12:30 PM \u2013 1:45 PM<\/strong><br \/>\n<strong>Session B:<\/strong>\u00a0Room 207<br \/>\nNew York \u2013 The Silicon Alley Investment, Growth &amp; Media Accelerator \u2013 Strategies in Investment, Finance and Partnerships<\/p>\n<p><strong>2:15 PM \u2013 3:30 PM<\/strong><br \/>\n<strong>Session C:<\/strong>\u00a0Room 207<br \/>\nValuing and Financing Media &amp; Technology: From Corporate Strategic Investment, VC &amp; Equity to Crowdfunding<\/p>\n<p><strong>3:50 PM \u2013 5:00 PM<\/strong><br \/>\n<strong>Session D:<\/strong>\u00a0Room 207<br \/>\nThe Bitcoin Phenomenon: Reinventing the World of Payment &amp; Finance Systems<\/p>\n<p>18:00 \u2013 Free Night<\/p>\n<p><strong>WEDNESDAY, MAR 5th<\/strong><\/p>\n<p>8:00\u2013 Breakfast<br \/>\n9:00\u2013 Depart Hotel<br \/>\n9:30-18:00 \u2013 All day\u00a0<strong>Media Summit<\/strong>\u00a0<strong>New York<\/strong>\u00a0at McGraw-Hill Building*:<\/p>\n<p><strong>9:30 AM \u2013 10:30 AM<\/strong><br \/>\n<strong>Keynote Roundtable:<\/strong>\u00a0The Gallery<br \/>\nThe Media Industry Equation \u2013 Brands, Advertising and the New Platforms<\/p>\n<p><strong>10:45 AM \u2013 Noon<\/strong><br \/>\n<strong>Session A:<\/strong>\u00a0The Gallery<br \/>\nMedia Strategies \u2013 The Multi-Platform Brand \u2013 Video\/TV, Magazines. News &amp; Books \u2013 The Merger of Traditional Media and New Media<\/p>\n<p><strong>Session B:<\/strong>\u00a0Room 209<br \/>\nSecond Screen \u2013 Social Television \u2013 The Merger of Content, Social Interaction and the Video Platforms<\/p>\n<p><strong>12:30 PM \u2013 1:45 PM<\/strong><br \/>\n<strong>Session A:<\/strong>\u00a0The Gallery<br \/>\nBranded Media Marketing \u2013 Across Platforms \u2013 TV, Film, Broadband, Mobile, Virtual Economies, Music and Games \u2013 Reinventing the Commerce &amp; Media Model<\/p>\n<p><strong>Session B:<\/strong>\u00a0Room 209<br \/>\nMerging Content with New Technologies: Content Reinvention with the Next Generation of Tablets and Mobile Devices<\/p>\n<p><strong>2:15 PM \u2013 3:30 PM<\/strong><br \/>\n<strong>Session A:<\/strong>\u00a0The Gallery<br \/>\niPad-Tablet-SmartPhone Advertising &amp; Innovation \u2013 the Premium Platform<\/p>\n<p><strong>Session B:<\/strong>\u00a0Room 209<br \/>\nMonetizing Entertainment, Media &amp; News Programming \u2013 Exploring Business Models: Branding, Advertising, Subscription, Syndication \u2013 Video Across Platforms<\/p>\n<p><strong>3:45 PM \u2013 5:00 PM<\/strong><br \/>\n<strong>Session A:<\/strong>\u00a0The Gallery<br \/>\nVideo Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale<\/p>\n<p><strong>Session B:<\/strong>\u00a0Room 209<br \/>\nHypertargeting: Ad Networks, Ad Serving and Ad Targeting<\/p>\n<p><strong>The Strategic Track<\/strong><br \/>\n<strong>Media &amp; Advertising in Transition<\/strong><br \/>\n<strong>10:45 AM \u2013 Noon<\/strong><br \/>\n<strong>Session A:<\/strong>\u00a0Room 208<br \/>\nOriginal Video Programming \u2013 TV-Tablets-Smartphones-PCs \u2013 The Video Explosion<\/p>\n<p><strong>12:30 PM \u2013 1:45 PM<\/strong><br \/>\n<strong>Session B:<\/strong>\u00a0Room 208<br \/>\nContent for the New Platforms: Custom Programming and Branded Advertising \u2013 Tablet &amp; SmartPhone, Web and TV<\/p>\n<p><strong>2:15 PM \u2013 3:30 PM<\/strong><br \/>\n<strong>Session C:<\/strong>\u00a0Room 208<br \/>\nOver the Top Video \u2013 TV \u2013 Tablet \u2013 SmartPhone \u2013 PC \u2013 Connecting into the Future<\/p>\n<p><strong>3:45 PM \u2013 5:00 PM<\/strong><br \/>\n<strong>Session D:<\/strong>\u00a0Room 208<br \/>\nBranded Advertising Strategies \u2013 Content and Platform<\/p>\n<p>18:00 \u2013 Free Night<\/p>\n<p>*Note: The overlapping agenda is designed to offer a diverse selection of topics in specific media areas, so that each participant may choose the track most aligned with individual executive\u2019s or company\u2019s focus.<\/p>\n<p><strong>THURSDAY, MAR 6th<\/strong><\/p>\n<p>7:30\u2013 Breakfast<br \/>\n8:30\u2013 Depart Hotel<br \/>\n9:30-11:00 \u2013 Meeting\/tour of the Made in\u00a0<strong>New York Media Center<\/strong>\u00a0by IFP (with pitching)<br \/>\n12:30-14:30 \u2013 Open Lunch in D.U.M.B.O. Area (Brooklyn)<br \/>\n15:00-16:30 \u2013 CDAS Audiovisual Industry Legal Presentation<br \/>\n17:00-18:30 \u2013 Presentation by Dana Kalfas, NBC Universal<br \/>\n19:30 \u2013 Free Night<\/p>\n<p><strong>FRIDAY, MAR 7th<\/strong><\/p>\n<p>8:30\u2013 Breakfast<br \/>\n9:30-11:00 \u2013 Presentation by Entertainment Industry professional<br \/>\n11:00 \u2013 Program Closing and Hand out Certificates<br \/>\n12:00 \u2013 Check out Hotel<\/p>\n<p>* The confirmed schedule of meetings and events will only be available one month prior to the initiation of the NY Audiovisual and Entertainment Program, due to internal scheduling practices in many of the companies and organizations. LATC reserves the right to substitute meetings and events as needed, based on the availability of executives and speakers, and their own schedules, in order to ensure a high-level of this Program consistent with previous years Programs.<\/p>\n<p>For more information, please visit the <a href=\"https:\/\/latamtrainingcenter.com\/?page_id=4061&amp;lang=en\">page<\/a> or contact Fernanda Lima, <a href=\"mailto:fernanda.latc@gmail.com\">fernanda.latc@gmail.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The program runs March 3 \u2013 7 and includes 4 nights in the New Yorker Hotel in mid-town Manhattan. Focused on business opportunities for film, television and entertainment players, the program also includes access to the traditional Media Summit New York (March 4-5), the premier conference on Broadband, Mobile, Advertising, Branded Content, Television, Film Cable [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[104,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LATC announces the New York Audiovisual and Entertainment Program together with the Media Summit NY by Digital Hollywood on March 3-7 - LATC - Latin American Training Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latamtrainingcenter.com\/latc-anuncia-programa-sobre-a-industria-audiovisual-e-de-entretenimento-em-nova-york-em-conjunto-com-a-media-summit-ny-da-digital-hollywood\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LATC announces the New York Audiovisual and Entertainment Program together with the Media Summit NY by Digital Hollywood on March 3-7 - LATC - Latin American Training Center\" \/>\n<meta property=\"og:description\" content=\"The program runs March 3 \u2013 7 and includes 4 nights in the New Yorker Hotel in mid-town Manhattan. 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